Thursday, August 24, 2006

The need for Guerrilla Marketing

"The need for Guerrilla Marketing can be seen in the light of three facts:
  1. Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers.
  2. Small business failures are also establishing record numbers and one of the main reasons for the failures is a failure to understand marketing.
  3. Guerrilla marketing has been proven in action to work for small businesses around the world. It works because it's simple to understand, easy to implement and outrageously inexpensive.
Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world." (Levinson, 2006)
Posted by Madrileño2005 at 11:12:23 | Permanent Link | Comments (0) |
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