The aim of this project
As these facts show unconventional marketing techniques, like Guerrilla Marketing, can be the key to success in today’s keen marketing and advertising environment. This will support the theoretical justification of this project and help answering the research question:
How suitable is Guerrilla Marketing as a promotional strategy and is it currently regarded as an essential technique to market particular companies and products?
This project will clarify the following points:
- Investigate the opportunities and risks of applying Guerrilla Marketing
- Research for which companies Guerrilla Marketing works best
- Explore if Guerrilla Marketing is suitable for every product
- Evaluate which impacts Guerrilla Marketing can have on brands
- Analyse marketeers attitude towards new advertising forms
